Interview with Richard Fenton as he talks about striving to get "no" instead of a "yes" when sales pitching. Read on!! Reader Views is please to have with us Richard Fenton, author of ?Go for No!? With the world being inundated with books that give sales training techniques for getting to the ?yes...

To pass the CCNA exam and earn that coveted certification, you`ve got to know Cisco switches inside and out. Among the many important details you`ve got to know are the three methods that Cisco switches use to forward frames, and the differences between the three. The first switching method is Stor...

Does it really make sense to bet your PR budget on results like newspaper mentions and zippy brochures while your all-important outside audience behaviors are probably receiving much less attention than they need? I mean, the concern is valid. What your most important external audiences believe abo...

Today, I made a special trip to an art supply store, one at which I have a ?membership,? enabling me to get 10% off its prices, everyday. After wading through a sea of traffic, I found a parking space, entered the store, and quickly picked up two canvasses. I asked the clerk, ?Are these on sale?? ?Y...

One portion of your marketing plan that you probably don`t think about enough is "free publicity". Publicity is an extremely important tool and should be given prominence in any marketing plan. What is publicity? It`s getting anyone else besides yourself to talk about you (preferably in a good way) ...

When you want something, the best way to get it is to make your request in a straightforward and positive way. You should not expect your boss or co-workers to read your mind and know what your expectations and desires are. Nor should you brood about the fact that someone else has not recognized w...

The most important reasons people exhibit at a trade show? To see what`s new and to gather leads - information for future business. So, how do you that besides standing in the booth and walking the aisles? The word is "Networking". It is much more than a buzzword. Networking is a conscious, plan...

Researchers have discovered that most of the daily communicating we do is in the form of listening. It is mainly by listening that we receive the vital information needed to make decisions, perform roles, and cope with the realities surrounding us. It is a little embarrassing or humbling to admit th...

Are you jaded of the usual junk or gold or silver? Wish to append that exquisite flicker to your jewelry box? Nothing serves you better than moissanite diamonds. Moissanite diamonds will be the crown of glory on your fabulous jewel collection. For the admirers of splendor, looking to flaunt their lu...

Podcasts are a remarkable invention that allows you to directly receive audio broadcasts from anywhere in the world! Think of keeping a ham radio in your pocket with the easy to use aspects of Tivo. Wherever you are, you`re never too far away for your personal mp3 player or computer to pick up you...

Are you getting referrals from you customers? If not, you are missing a lot of sales. Think about many of the sites you visit on the web. Many of them will ask you to tell your friends, families and others who might be interested about them. For doing so, they offer you an incentive, for example, fr...

Your mission as a business owner is to develop a marketing strategy which offers your potential clients/customers a way to improve their situation in a certain way, solve a problem, provide more value, or open new opportunities for them which will motivate them to pick up the phone and buy from you....

There is a direct correlation between the speed of your early morning hours and the speed of the rest of your day. I noticed this connection some 10 years ago when I started working with my first coach. She asked me how I spent my early mornings and if I had a morning ritual that I enjoyed. I confes...

What is the difference between wealthy people and poor (even average) people? It is not all the money that wealthy people have and the average don?t, nor the luxury, nor the lifestyle. It is their mindset. A few lucky people have won a lot of money and become wealthy overnight but in short time many...

If you?re a student attending classes, you have probably experienced many moments when it was hard to make yourself settle down and study, even when an important exam was coming up. If you?re like most students, you put off studying until the very last minute. The night before the exam, you?ll stay...

All things being equal, companies hire people they like. Obviously, skills are important and you are not likely to get a job just because you?re nice if you don?t appear able to do the job. But given a qualified candidate who comes across as likeable and an equally qualified candidate who gives the ...

When you decide to start a small business, you find out pretty quickly that it takes more than skills and dedication in your respective area of work. Besides being good at what you want to do, you also need to known your accounting and financing issues, no matter how annoying and boring these may be...

So, how would you eat an elephant? In this oft-used riddle, the answer is `one bite at a time.` Trite? Yes, but that makes it no less relevant. When trying to be creative in anyway, people block themselves when they try to solve the entire problem all at once. Ideas that may be valid get discarded f...

Stop hiring new administrative support staff. And learn how to retain your existing administrative staff. Are you a manager, director or other senior-level personnel who wants to work more effectively with your administrative support professional? Did you know that partnering with your administrativ...

You?ve seen it happen many times. An organization that provides top wages and benefits loses a great employee to a competitor for no apparent reason. Of course, some employee turnover is to be expected, but if your company is truly engaging your employees, there is no good reason for the unexpected ...

Website promotion is certainly a main focus of all business owners and their respective Web sites; however it is not something that happens overnight. This is because once you have a new Web site it takes a bit of time before search engines upload your URL and it becomes part of search results. Also...

Submit a poorly written cover letter and the chances are your resume will end up in the trash bin without even being looked at. On the other hand, a well written cover letter can almost guarantee you get an interview. Interview Winning Cover Letters Ok, you may not win any awards for the cover lette...

"Make money for taking surveys"," Cash for your opinion", "Make easy money at home". Everywhere you look there is a company willing to pay people to participate in their surveys. It seems like a win win situation, the participants get paid for providing their opinion, the market research company get...

1. Appearing in other types of media is the best way to attract TV notice. The more your name appears in print, the more likely it is that you`ll be approached to appear on TV. 2. If a TV researcher phones you, treat the conversation like a mini-audition. They?re listening out for how you say thin...

Trade publications present an excellent opportunity for organisations to gain thousands of dollars worth of free publicity by having articles published. As they are regularly looking for articles to fill space and they are often used as a forum to promote new products or services to specific audienc...

Are you thinking about getting your online health care degree but don`t know where to start? Afraid of choosing the wrong college or school? Here`s a simple guide to help you get started building the career that you`ve always wanted. Making the decision to get your online health care degree is not...

A lens is simply a device for focussing the scene in front of you onto the camera?s sensor. All cameras have lenses. Some are built in (as in compact cameras and prosumers) and some are detachable (as with SLR cameras). All of them do the same job. There are different types of lenses. Standard lense...

Almost every day, I hear the same question, over and over, from motivated, well-meaning financial planners who want to use publicity in their marketing mix. It goes something like this: ?Who do you know in the media? (Or, sometimes they frame it as, ?Who do I need to know in the media??) Can you get...

The president of a manufacturing company recently asked me, ?Why isn?t my advertising working?? Have you ever been asked this question? Have you ever asked it yourself? Like most marketing communications questions there are no simple answers. After all, communication is a high level activity. Th...

How many of you made as much money as you wanted to last year? Don`t be shy; raise your hands. Hmm, I don`t see too many hands out there. What would you say is the cause of this gap between your goals and your earnings? While you could certainly name the economy or inadequate marketing as the culpri...

Choosing the proper sealer for the job at hand is essential. Choose the wrong one and your packaging operations will grind to a halt. What you`re sealing and how many need to be done per day or per hour will be the determining factors in the sealer you eventually purchase. The basic types of sealers...

Many of the most memorable ad campaigns around tend to be funny. Advertisers use this strategy to attract customers to their product. Audiences like to be entertained, but not pitched. People will pay more attention to a humorous commercial than a factual or serious one, opening themselves up to be ...

People are always wanting to attract more visitors to their website. We all would like to see more traffic, however what are the best ways to promote a website, which does not cost an arm and a leg? 1. Pay per click advertising. Pay per click advertising is becoming more and more popular with progra...

Does your web site`s visitors keep on hitting the back button on their browser without even thinking twice and never come back? More often then not, visitors are leaving fast as they came and forcing the web site owner to have to relook over their web site. So, how do you keep your visitors coming...

Truckers often complain about the four-wheelers. That is you and I in our personal automobiles. Trucking accidents were down in 2004 by the number of miles driven per accident. However they were slightly up as 11% more trucks are on the road because the economy picked up and more products had to be ...

Many college students and graduates are looking for a solution for their student loan debt. While borrowers may be having difficulty paying back student loans, there is help. Solutions for paying back student loans are available. What causes difficulty in paying back student loans? New college gradu...

So you noticed the new job board posting on your way back from lunch. They finally decided to fill the assistant manager spot in your department! Trouble is, you`ve only been in your current position for about eight months. There`s also been some talk of hiring from outside. Should you go for it any...

The introduction of the Government?s Education Maintenance Allowance (EMA) in September 2004 meant that more young people from poorer backgrounds could afford to stay on in further education instead of being forced to find work. But the scheme brought with it an extra administrative burden for furth...

Implementing an ISO 9001 system represents a major effort. However, all of that effort can represent a significant shift for a business - from quantity to quality. And this could make sure your business gets the desired results. Shift Policy and Procedures Focus to Performance Developing, implementi...

Yes? Then do something positive about the behaviors of those important external audiences of yours that MOST affect your operation. Those embers can leap into flame when business, non- profit or association managers use public relations to alter individual perception among their target publics, ...

There are a lot of ways to print your project materials using the technology in Digital color printing. In fact it can be done with any Mac or PC file including Quark, Publisher, Pagemaker, CorelDraw and all popular file formats available in your computer programs. With such an easy access of applic...

Our `socially accepted` working life in the Western World presently stands at around 50 years. We generally have the ability to seek work at a little before the age of 15 and are expected to graciously retire at around 65 years. So tell me, how much of your `50 year allocation` have you spent bui...

There is no question that Richard Parkes Cordock is an inspiration. In his own personal quest to develop his entrepreneurial abilities he interviewed 25 ultra successful millionaire entrepreneurs on everything from the developing the millionaire mindset, right down to dealing with setbacks and dis...

Need SMS Enterprise Text Messaging Services? Choose Mobile Data Service Providers and not Mobile Operators This article gives a brief comparison between SMS Service / text messaging by Mobile Data Service Provider (MDSP) and Mobile Operator (Mobile Operator) SMS Service / text messaging service. T...

Are you lost in the mess of documents that get passed around your company, never knowing what the latest version is and which one you should work on without worrying if someone else has already made the same editions that you are making? Perhaps you have heard of collaboration software solutions suc...

Effective communication skills are essential to successful business development. Yet they?re often under-emphasized and sometimes completely ignored. Why? Because we communicate so much and so often (approximately 20,000 words per day) we often take it for granted. But regardless of how good you...

No matter how great your idea is, if the market isn`t ready for it, or if it`s already saturated, you just won`t profit from it, at least not at the moment. So how do you know if it`s just another great idea or a money tree ripe for the picking? How about some basic market research. There are a f...

Do you think you are ready to make that leap to full self-employment? The profit from your part-time (up till now :-) business is matching or exceeding your regular paycheck, so you think it?s time to fire your boss and make do without that paycheck. Before you take that final step to personal freed...

Why are people changing jobs so quickly these days? Here are a few reasons why:

• They have a boring job therefore they feel they are not achieving anything.
• They have no leader to follow.
• They feel unappreciated.
• They work long hours and want a life.
• They are...

Rosalind wants to share her inspirational poetry with a wider community. Alas, poor Rosalind lives in a remote town. Jonathan is a graphics artist who settled in a mountain resort community after he left college. He would like to start a graphics business in this new location but office space in ...